The blue checkmark on Instagram is a symbol of verified identity, showing that an account is authentic and officially recognized. In recent years, Instagram has introduced different types of verification badges, each with specific requirements and steps to get verified on Instagram.
In this post, we’ll explore the types of Instagram blue checkmarks, the criteria for getting verified, and the exact steps to apply for each.
🔵 Classic Blue Checkmark (Verified Badge)
what is it?
This is the original verification badge that appears next to a username. It confirms that the account represents a public figure, brand, or organization that is authentic and notable.
Requirements:
- Real, authentic identity (person, brand, or organization)
- Publicly notable (media coverage, online presence, etc.)
- Unique (only one verified account per person or brand)
- Complete profile (profile photo, bio, and at least one post)
- Compliance with Instagram’s community guidelines
How to Apply:
- Open the Instagram app and go to Settings.
- Tap Account, then Request Verification.
- Fill out the form and upload a valid ID (e.g., passport, national ID).
- Submit and wait for Instagram to review your request.
🟣 Paid Blue Checkmark (Meta Verified)
In 2023, Meta launched a new subscription service called Meta Verified, allowing users to purchase the blue checkmark along with other premium features.
Requirements for Meta Verified:
- Must be 18+ years old
- Real profile picture and matching name
- Verified phone number and email
- Government-issued ID required
- Must follow Instagram’s guidelines
How to Subscribe:
- Open your Instagram account.
- Go to Settings > Accounts Center > Meta Verified.
- Submit your ID and personal details.
- Choose your plan (around $14.99/month on mobile) and subscribe.
Benefits of Meta Verified:
- Verified badge without needing fame or media presence
- Dedicated customer support from Meta
- Enhanced account security and protection from impersonation
📌 Classic vs Paid Instagram Verification
| Feature | Classic Blue Check | Meta Verified |
|---|---|---|
| Free to apply | ✅ | ❌ (Subscription) |
| Requires media presence | ✅ | ❌ |
| Requires ID | ✅ | ✅ |
| Dedicated support | ❌ | ✅ |
| Extra security features | ❌ | ✅ |
❓Frequently Asked Questions (FAQ)
Can I have both verification types?
No. An account can only have one type of blue checkmark at a time. If you subscribe to Meta Verified, your old badge (if any) may be removed.
How long does it take to get verified on Instagram?
It typically takes between 7 to 30 days for Instagram to review and respond to your verification request.
Can I get verified with low followers?
Yes. You don’t need a high follower count, but you do need to meet other criteria such as authenticity and public interest (for the classic badge).
✅ Final Thoughts
Whether through the traditional method or Meta’s paid subscription, getting verified on Instagram is a great way to boost your credibility, protect your account, and build trust with your audience.
Choose the verification path that suits your profile or business needs, follow the right steps, and increase your authority on the platform.
